Why An Engaged Team Is The Key To A Thriving Workplace

Why Engaged Employees Are the Key to a Thriving Workplace – And How Video Helps

Employee engagement is more than just a buzzword—it’s a critical factor in building a thriving workplace. Engaged employees are more productive, loyal, and aligned with company goals, driving success at every level. With hybrid and remote work environments, keeping teams engaged is more challenging than ever. That’s where video comes in.

Video has become a powerful tool for HR professionals and leaders to foster connection, build trust, and create a workplace culture where employees feel valued and motivated. Here’s how video can make a difference and help your team thrive.

1. The Importance of Employee Engagement

Engaged employees are the backbone of any successful organization. They’re not just present—they’re invested in their work and committed to the company’s mission. High engagement leads to better productivity, lower turnover, and stronger business outcomes.

The Numbers Don’t Lie:

• Companies with high employee engagement are 21% more profitable than those with low engagement. (Source: Gallup)
• Highly engaged teams show a 41% reduction in absenteeism, saving businesses time and money. (Source: Gallup)

Investing in engagement strategies isn’t just good for morale—it’s good for business.

2. How Video Enhances Internal Communication

One of the biggest barriers to engagement is ineffective communication. Employees want to feel informed and included, but traditional methods like email or memos often fail to capture attention. Video offers a dynamic way to deliver important messages in a way that’s clear, consistent, and engaging.

Why Video Works:

• Video messages are 3x more engaging than text-based communication. (Source: Social Media Examiner)
• 95% of viewers retain a video message, compared to just 10% from reading text. (Source: Forbes)

From leadership updates to team announcements, video ensures your message resonates with employees, keeping them connected and informed.

3. Building Trust and Transparency Through Video

Trust is the foundation of engagement. Employees want to know their leaders are transparent, approachable, and aligned with their needs. Video allows leaders to speak directly to their teams, sharing company goals, addressing challenges, and celebrating successes.

The Impact of Trust:

• 87% of employees feel more connected to leadership when communication is personal and frequent. (Source: Gallup)
• Companies that prioritize transparent communication see a 30% increase in employee trust. (Source: Edelman Trust Barometer)

A simple leadership video can make employees feel seen, heard, and part of something bigger.

4. Recognizing and Celebrating Employees with Video

Recognition is a key driver of engagement. When employees feel appreciated, they’re more motivated and likely to stay with the company. Video provides a personal, memorable way to highlight achievements and celebrate milestones.

Why Recognition Matters:

• Recognition programs lead to a 31% increase in employee engagement. (Source: SHRM)
• Employees who feel appreciated are 50% more likely to stay with their company. (Source: Gallup)

Use videos to spotlight employee contributions, share team success stories, or commemorate work anniversaries—simple gestures that go a long way.

5. Tips for Implementing Video in Employee Engagement

Incorporating video into your engagement strategy doesn’t have to be complicated. Here are some tips to get started:

• Keep It Simple: Short, authentic videos often resonate more than overproduced ones.
• Be Consistent: Use video regularly to keep employees informed and connected.
• Leverage Tools: Utilize tools for easy recording, editing, and sharing to streamline the process.

The Results Speak for Themselves:

• Businesses using video for employee engagement report a 33% improvement in communication effectiveness. (Source: Wyzowl)
• Video-based strategies improve remote team engagement by 25%. (Source: Buffer)

By integrating video into your HR initiatives, you can create a more connected, motivated, and productive workforce.

Video Is the Key to Unlocking Engagement

Employee engagement isn’t just about keeping your team happy—it’s about creating a workplace culture that drives success. Video offers a modern, effective way to connect with employees, build trust, and celebrate their contributions.

If you’re ready to explore how video can enhance your employee engagement strategy, let’s start a conversation. At M-1 Studios we've creating impactful videos tailored to your company’s needs since 2008.

Contact us today to learn more!