Boosting Recruitment in High Turnover and Hard-to-Recruit Industries with Video

The current job market is very competitive. Recruitment challenges are prevalent across all industries. High turnover rates and difficulties in attracting talented people can impede business growth and employee efficiency. Leveraging powerful tools like recruitment videos can make a significant difference in your quality of candidates.   

The Impact of Recruitment Videos

Recruitment videos have proven to be highly effective in attracting and retaining talent. According to CareerBuilder, job postings with videos are viewed 12% more often and receive a 34% greater application rate. Additionally they found, job postings with videos receive 800% more engagement than those without.

With increased amount of candidates, videos also helps thin the pool to produce more qualified individuals. Jobcast reported that using video in their job postings report a 32% decrease in unqualified applicants. While TalentNow found it attracts 20% more qualified candidates. 

A study by LinkedIn found that companies with strong employer brands see a 43% decrease in the cost per hire. And Glassdoor found that companies utilizing video in their recruitment process experience a 34% lower turnover rate. 

• Higher engagement with more candidates: 34% more applicants with video.
• Increased Quality of Applicants: 20% more qualified candidates compared to those without video content.
• Reduction in Unqualified Applicants: 32% decrease in unqualified applicants.
• Lower 6-month Turnover Rate: 34% lower turnover in first 6 months of employment.

Industries with the Highest Turnover

Hospitality and Food Services

• Restaurants, hotels, and bars experience frequent staff changes due to seasonal demand, the nature of the work, and wage levels.
• According to the Bureau of Labor Statistics, the hospitality industry had an annual turnover rate of 73.8% in 2021.

Retail

• Part-time work, seasonal hiring, and relatively low wages contribute to high employee turnover.
• The retail sector had a turnover rate of 60.5% in 2021, driven by fluctuating seasonal demands.

Healthcare

• Nursing and support staff face job stress, long hours, and emotional demands, leading to high turnover.
• The healthcare sector reported a turnover rate of 19.5% in 2021, significantly impacted by the pandemic and burnout.

Construction

• Project-based work, physical demands, and varying safety standards contribute to turnover.
• The construction industry had a turnover rate of 57.4% in 2021, influenced by project completion cycles and labor demands.

Customer Service and Call Centers

• Stressful interactions with customers and lower wages result in high turnover.
• Turnover in call centers is notably high, with some reports suggesting rates as high as 45%.

Transportation and Warehousing

• The demanding nature of the work and long hours lead to frequent job changes.
• The transportation and warehousing sector had a turnover rate of 49.8% in 2021.

Industries Hardest to Recruit For

Technology

• High demand for software developers, data scientists, and cybersecurity experts makes recruitment highly competitive.
• The tech industry has a talent shortage, with a projected 1.8 million unfilled cybersecurity jobs by 2022.

Healthcare

• Specializations like nursing, surgical technologists, and certain physician roles are hard to fill due to stringent qualifications and high demand.
• The demand for registered nurses is expected to grow by 9% from 2020 to 2030, according to the Bureau of Labor Statistics.

Engineering

• Fields like civil, electrical, and mechanical engineering require specialized skills, making recruitment difficult.
• The demand for engineers is projected to grow by 4% from 2020 to 2030, creating a competitive recruitment environment.

Skilled Trades

• Electricians, plumbers, and HVAC technicians are in high demand with a limited talent pool.
• The skilled trades sector faces a significant shortage, with over 2 million unfilled jobs expected by 2025.

Education

• Recruiting qualified teachers, especially in STEM subjects and special education, is challenging.
• The National Education Association reports a 10.6% decrease in education graduates since 2010, exacerbating recruitment difficulties.

Finance and Accounting

• Roles like certified public accountants (CPAs) and financial analysts are in high demand.
• The finance and accounting sector faces a talent gap, with a projected growth rate of 7% for accountants and auditors from 2020 to 2030.

Benefits of Recruitment Videos for These Industries

For High Turnover Industries

1. Showcase Work Environment: Recruitment videos can highlight positive aspects of the work environment, career progression opportunities, and employee testimonials to attract new hires. It gives your potential worker a real sense of what their work environment will be like. A top 5 requirement for most millennials job seekers. 

   • Example: A restaurant can show behind-the-scenes footage of teamwork, training sessions, and employee appreciation events. A warehouse can show how clean they are and how much fun they get to have. 

2. Brand Building: Videos help build a strong employer brand that appeals to potential employees.

   • Example: A retail chain can showcase its commitment to employee growth and customer service excellence. 

For Hard-to-Recruit Industries

1. Highlight Company Culture: Recruitment videos can emphasize company culture, values, and unique selling points to differentiate the employer from competitors.

   • Example: A tech company can highlight its innovative projects, flexible work policies, and collaborative culture.

2. Attract Passive Candidates: Well-made videos can attract not only active job seekers but also passive candidates open to better opportunities.

   • Example: An engineering firm can showcase challenging projects and career advancement opportunities to attract skilled professionals.

3. Visual Appeal: Showing day-to-day operations, team dynamics, and office/worksite environments can make the job more tangible and appealing.

   • Example: A healthcare facility can highlight its state-of-the-art equipment, compassionate staff, and patient care philosophy.

Can video help your company with recruiting? 

Companies in high turnover and hard-to-recruit industries can see significant benefits from effective recruitment videos. These videos help reduce turnover by attracting better-fit candidates and addressing common concerns or misconceptions about the roles and work environments. By showcasing the unique aspects of their workplace and culture, businesses can stand out in a competitive job market and attract the talent they need to thrive.

For more information on creating impactful recruitment videos, contact M-1 Studios. Our expertise in recruitment, training videos and production can help your business succeed with a more effective recruitment process.